Start with paying attention to the news and the reporters who cover it.
Getting in the news is always an important part of your public relations goals and business marketing strategy. To achieve this goal, you need to either have news to pitch to reporter or be ready to inject yourself into news stories. These are the only two ways to get the good press you want.
1.- Be the News
When you have news that will interest reporters and their audience, make plans to share that news with them.
Think press releases and social media posts.
When you and your company accomplish new and exciting things, either launching new products, hiring awesome people, winning awards, solving problems, making your community a better place, you have to let reporters who cover your industry know all about it. Think about inviting reporters to your next community service event or to your office for coffee or out to lunch to chat. Pitch them your story idea or tell them why they should write about yourself, your business or company. Reporters are always looking for good stories and smart people to write about.
2.- Be the News Source
Reporters are always looking for smart sources.
Getting a reporter to write about yourself, your business, your company in an exclusive profile is a huge coup but this is not the only way to land some good press. Another way is to pay attention to local, national and international news stories and look for opportunities to be included in them as an expert source.
Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.