Open with a punch, close with a kick 17 Monday Jun 2013 Posted by JMD Live Online Business Consulting in Général / General ≈ Leave a comment TagsCopywriting, kicker, lede Good writing There are two words that every writer needs to know: “lede” and “kicker”. A “lede” is the opening sentence of an article. A “kicker” is the last. If you can get them right, you can lift what you write to a whole new level. JMD Share this:TwitterFacebookLike Loading...
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